Wednesday, June 04, 2014
Monday, May 12, 2014
Wednesday, March 12, 2014
Friday, February 28, 2014
Let the Run Tell You Why
Nike Greater China has released its latest "Just Do It" campaign, speaking directly to China's booming running population via Wieden + Kennedy Shanghai and produced by Knucklehead.
The campaign, dubbed "Let the Run Tell You Why," includes an innovative interactive film titled "The Run" - 60-second, vignettes telling the stories of five runners while celebrating every runner who has embraced life-changing experiences through the sport.
The campaign, dubbed "Let the Run Tell You Why," includes an innovative interactive film titled "The Run" - 60-second, vignettes telling the stories of five runners while celebrating every runner who has embraced life-changing experiences through the sport.