Thursday, October 17, 2019
Thursday, May 24, 2018
PEGASUS 35
WHAT’S NEW (AND OLD) ABOUT THE NIKE AIR ZOOM PEGASUS 35
In its 35 years of life, the Nike Air Zoom Pegasus has undergone major technology shifts and supported training efforts of countless everyday runners and some of the world’s best distance runners. When it came time to update the shoe, designers turned to feedback from elite athletes (including one of the silhouette’s biggest fans, champion British distance runner Mo Farah). It was abundantly clear that some performance elements were not to be tinkered with, and some areas could use updating. Here are the specifics:
The mesh cut and sew upper remains the same.
Its midsole is still a mix of Nike Zoom Air and Cushlon foam.
NEW
The tongue is notched for easier on/off.
Designers moved the bottom eyelet to open up and provide flex in the foot.
The collar is directed away from the Achilles for added comfort, a design shift that came from Farah’s insights.
The beveled heel helps with touchdown (plus it looks fast and modern).
The full-length articulated Nike Zoom airbag was inspired by the Nike Zoom Vaporfly 4%. Designers combined the two airbags used in the previous Pegasus into one that mimics the shape of the 4%’s curved carbon-fiber plate. The new shape offers responsive cushioning that improves transition and flexibility.
The women’s silhouette features a slightly softer Cushlon foam specifically tuned for the female foot.
The Nike Air Zoom Pegasus 35 will be available beginning May 15 on nike.com and at select retailers.
Sunday, June 21, 2015
Wednesday, June 04, 2014
Monday, May 12, 2014
Friday, February 28, 2014
Let the Run Tell You Why
Nike Greater China has released its latest "Just Do It" campaign, speaking directly to China's booming running population via Wieden + Kennedy Shanghai and produced by Knucklehead.
The campaign, dubbed "Let the Run Tell You Why," includes an innovative interactive film titled "The Run" - 60-second, vignettes telling the stories of five runners while celebrating every runner who has embraced life-changing experiences through the sport.
The campaign, dubbed "Let the Run Tell You Why," includes an innovative interactive film titled "The Run" - 60-second, vignettes telling the stories of five runners while celebrating every runner who has embraced life-changing experiences through the sport.
Sunday, March 24, 2013
Friday, November 09, 2012
Nike to Adidas
The Nike shirt deal expires in 2013-4 and Adidas’s interest is set at least to double the £13 million a year Arsenal earn from it. Arsenal fans buy 800,000 shirts every year, making them the third-biggest draw in Nike’s portfolio after Manchester United and Barcelona.
Adidas dropped Liverpool last season after growing frustrated with the club’s demands over an extension and are keen to find a new partner of similar stature.
Now, the Telegraph understands adidas is hoping to renew an association with Arsenal that ended in the mid-1990s after taking the strategic decision to “own” London.
Indeed, Arsenal are not alone in coming under Adidas’s gaze and the German manufacturer is also believed to be set to conclude a deal with Fulham. Their deal with Kappa expires at the end of the season and adidas are poised to take over.
Currently Chelsea’s deal with Fulham and Arsenal are set indirectly to benefit from the Terry scandal. Although adidas is committed to its arrangement with the European champions it has been caught up in the public-relations fallout surrounding Terry and Ashley Cole.
Broadening its association with other big London clubs will assist in deflecting from a particular affinity with Chelsea’s brand.
The value of Arsenal’s kit-supply deal has lost ground on their rivals after locking in 2005 prices eight years ago in a search for guaranteed future cash to convince banks they could cover the interest on their £400 million stadium-project loans.
Manchester United are hoping for a “major increase” from Nike even on their £23.5 million-a-year deal, which also benefits from an additional profit-sharing agreement, giving clues to Arsenal’s worth to a new supplier. Adidas’s deal with Real Madrid, its biggest-selling client, is said to have been struck at 40 million euro a year, although no official figures have been revealed.
Adidas dropped Liverpool last season after growing frustrated with the club’s demands over an extension and are keen to find a new partner of similar stature.
Now, the Telegraph understands adidas is hoping to renew an association with Arsenal that ended in the mid-1990s after taking the strategic decision to “own” London.
Indeed, Arsenal are not alone in coming under Adidas’s gaze and the German manufacturer is also believed to be set to conclude a deal with Fulham. Their deal with Kappa expires at the end of the season and adidas are poised to take over.
Currently Chelsea’s deal with Fulham and Arsenal are set indirectly to benefit from the Terry scandal. Although adidas is committed to its arrangement with the European champions it has been caught up in the public-relations fallout surrounding Terry and Ashley Cole.
Broadening its association with other big London clubs will assist in deflecting from a particular affinity with Chelsea’s brand.
The value of Arsenal’s kit-supply deal has lost ground on their rivals after locking in 2005 prices eight years ago in a search for guaranteed future cash to convince banks they could cover the interest on their £400 million stadium-project loans.
Manchester United are hoping for a “major increase” from Nike even on their £23.5 million-a-year deal, which also benefits from an additional profit-sharing agreement, giving clues to Arsenal’s worth to a new supplier. Adidas’s deal with Real Madrid, its biggest-selling client, is said to have been struck at 40 million euro a year, although no official figures have been revealed.
Sunday, October 21, 2012
Lance Armstrong
The Lance Armstrong story, and fallout, continues. On
Wednesday morning, multiple reports indicated that Armstrong will be
stepping down as head of his Livestrong cancer foundation.
This is a major public relations blow for Armstrong; Livestrong's
trademark yellow bracelets are omnipresent at fitness events, and even
people unconcerned with whether Armstrong retains his seven Tour de
France titles can understand and appreciate the impact of an
organization devoted to improving cancer awareness and research.
Sunday, October 07, 2012
Pegasus 29
This running shoe was built for the neutral to under-pronator who requires enhanced cushioning. Open mesh upper provides superior breathability
Chicago Marathon is less than 24 hours have fun. Make it Count.
Wednesday, January 25, 2012
Thursday, December 30, 2010
America's most environmentally friendly companies
For NEWSWEEK's 2010 Green Rankings, we worked with three leading environmental-research organizations to analyze the 500 biggest publicly traded companies in the U.S. This allowed us to cut through the green chatter and compare their actual environmental footprints, policies, and reputations. The result: the most comprehensive rankings available on this subject. Here's a gallery of the 10 greenest companies that appear on our complete green rankings list.
nike rank 10 spot overall. number 1 in Consumer Products sector.
For NEWSWEEK's 2010 Green Rankings, we worked with three leading environmental-research organizations to analyze the 500 biggest publicly traded companies in the U.S. This allowed us to cut through the green chatter and compare their actual environmental footprints, policies, and reputations. The result: the most comprehensive rankings available on this subject. Here's a gallery of the 10 greenest companies that appear on our complete green rankings list.
nike rank 10 spot overall. number 1 in Consumer Products sector.
The Runner -Exploit yourself- from BLR_VFX on Vimeo.
Exploit yourself is a Spec commercial inspired by NIKE.
Directed by Carl Erik Rinsch, Expliot yourself talks about your own limits. The commercial was produced in Big Lazy Robot Visual Effects studio from february to may.
Our wish was to show off the nerve and spark and freshness of the city with the strength and power of modern sport competition, all in a whole 3d environment.
‘Exploit Yourself’ talks about pushing your limits just for the sake of it.
Who said life at the city was placid?
Sunday, May 10, 2009
Nike - The Five from 13thWitness™ on Vimeo.
13thwitness created this super video. Just to shared with you.
Wednesday, August 06, 2008
Ten Olympic Controversies
MUNICH MASSACRE
September 5, 1972 was the darkest day in Games history as a bungled operation to free Israeli athletes taken hostage by Palestinian terrorist group Black September led to the death of 11 athletes, five terrorists and a policeman.
BOYCOTTS
Political protests have struck the Olympics several times in its modern history, including 1956 and 1976. The most recent boycotts were in Moscow 28 years ago when the USA, West Germany and Japan refused to take part in response to the USSR's invasion of Afghanistan - prompting the Soviets to do likewise in Los Angeles four years later.
PROFESSIONALISM
Until 1981, any athlete deemed to be a professional received a lifetime ban from the Games. Paavo Nurmi, the Finnish long-distance runner who won nine golds in the 1920s, was possibly the highest-profile victim of the rule - making him an even bigger hero in his homeland.
DRUGS
Tests were introduced in 1964, although their initial effectiveness is open to question given what is now assumed to be the widespread doping of Eastern Bloc athletes in the 1960s and 1970s. The biggest scandal occurred in 1988 when Canada's 100m runner Ben Johnson claimed gold with a world record in Seoul, only to be stripped of his medal after testing positive for steroids.
ZOLA BUDD v MARY DECKER
Budd, a barefoot South African persuaded to run for Britain, much to the unhappiness of anti-apartheid protestors, clipped the heels of the American during the 3,000m final in Los Angeles in 1984, causing both to fall. Decker left the track in tears and the boos of the crowd unnerved Budd, who failed to win a medal.
MICHELLE DE BRUIN
The Irish swimmer shocked the world to win four medals, including three golds, at the Atlanta Games in 1996. She was shunned by suspicious rivals, despite her claims of innocence, but was banned for four years in 1998 after being found guilty of tampering with a urine sample.
OFFICIALS
The host nation always performed best in the early Games, perhaps unsurprisingly given that all officials were drawn from the same country. In 1908 the USA team complained of the favourable treatment afforded to British competitors in London, and from then on the IOC insisted on using officials from around the world.
ATLANTA BOMB
Two people died and 111 were injured after an explosion in Centennial Park during the 1996 Games. The prime suspect, right-wing extremist Eric Rudolph, remained on the run until 2003, but he later admitted his role.
GIFTS FOR VOTES
Six IOC members were expelled and four resigned in 1998 after being found to have accepted gifts in exchange for backing Salt Lake City for the 2002 Winter Games. Members have since been banned from visiting candidate cities.
KENTERIS AND THANOU
Greek runners Kostas Kenteris and Katerina Thanou both tasted gold at Sydney in 2000 and were expected to star in their homeland four years later. But they were withdrawn on the eve of the Games in Athens after missing a drugs test and were later found to have faked a motorbike accident in an attempt to mitigate their absence.
MUNICH MASSACRE
September 5, 1972 was the darkest day in Games history as a bungled operation to free Israeli athletes taken hostage by Palestinian terrorist group Black September led to the death of 11 athletes, five terrorists and a policeman.
BOYCOTTS
Political protests have struck the Olympics several times in its modern history, including 1956 and 1976. The most recent boycotts were in Moscow 28 years ago when the USA, West Germany and Japan refused to take part in response to the USSR's invasion of Afghanistan - prompting the Soviets to do likewise in Los Angeles four years later.
PROFESSIONALISM
Until 1981, any athlete deemed to be a professional received a lifetime ban from the Games. Paavo Nurmi, the Finnish long-distance runner who won nine golds in the 1920s, was possibly the highest-profile victim of the rule - making him an even bigger hero in his homeland.
DRUGS
Tests were introduced in 1964, although their initial effectiveness is open to question given what is now assumed to be the widespread doping of Eastern Bloc athletes in the 1960s and 1970s. The biggest scandal occurred in 1988 when Canada's 100m runner Ben Johnson claimed gold with a world record in Seoul, only to be stripped of his medal after testing positive for steroids.
ZOLA BUDD v MARY DECKER
Budd, a barefoot South African persuaded to run for Britain, much to the unhappiness of anti-apartheid protestors, clipped the heels of the American during the 3,000m final in Los Angeles in 1984, causing both to fall. Decker left the track in tears and the boos of the crowd unnerved Budd, who failed to win a medal.
MICHELLE DE BRUIN
The Irish swimmer shocked the world to win four medals, including three golds, at the Atlanta Games in 1996. She was shunned by suspicious rivals, despite her claims of innocence, but was banned for four years in 1998 after being found guilty of tampering with a urine sample.
OFFICIALS
The host nation always performed best in the early Games, perhaps unsurprisingly given that all officials were drawn from the same country. In 1908 the USA team complained of the favourable treatment afforded to British competitors in London, and from then on the IOC insisted on using officials from around the world.
ATLANTA BOMB
Two people died and 111 were injured after an explosion in Centennial Park during the 1996 Games. The prime suspect, right-wing extremist Eric Rudolph, remained on the run until 2003, but he later admitted his role.
GIFTS FOR VOTES
Six IOC members were expelled and four resigned in 1998 after being found to have accepted gifts in exchange for backing Salt Lake City for the 2002 Winter Games. Members have since been banned from visiting candidate cities.
KENTERIS AND THANOU
Greek runners Kostas Kenteris and Katerina Thanou both tasted gold at Sydney in 2000 and were expected to star in their homeland four years later. But they were withdrawn on the eve of the Games in Athens after missing a drugs test and were later found to have faked a motorbike accident in an attempt to mitigate their absence.
Wednesday, July 16, 2008
CHINA has spent the last two years downplaying its chances of leapfrogging the Americans at the top of the Olympic medals table in Beijing,but the race for global sporting supremacy still looks set to be a close one. China produced its best goldmedal tally since its 1984 return to the Summer Games to finish second (32) behind the United States (36) at the last Olympics in Athens in 2004. The boost from playing hosts in 2008 plus the investment in elite sports, particularly for the Beijing Games, have led to an expectation that China could supplant
the Americans, who have ruled the roost since the collapse of the Soviet Union.
However, Chinese sporting officials, perhaps in an attemptto reduce the pressure on their athletes, have tried to dampen expectations. “Basically we are not yet a strong nation in sport, we must be practical and realistic. We’ve got only Liu Xiang for athletics and I don’t see much hope in swimming,” deputy sportsminister Cui Dalin said.
The pessimism professed by Mr Cui and his colleagues is an admission that the “119 project”, which aimed to boost China’s chances of winning a share of the gold medals awarded in athletics, swimming, canoeing, kayaking and sailing, has failed.
Certainly, beyond world champion 110-metre hurdler Liu and a clutch of women marathon runners, China’s track and field hopes are bleak and the secret battalion of Chinese worldbeating swimmers one American coach prophesied has not emerged. China failed to win a title at last year’s swimming world
championships in Melbourne and the retirement of Athens
women’s 100-metre breaststroke champion Luo Xuejuan has deprived them of their only genuine gold medal contender.
In athletics, Athens 10,000- metre champion Xing Huina will be absent because of a leg injury, while 2003 world bronze medallist Sun Yingjie’s return from a doping ban came too late for her to regain form for a shot at the 10,000 in Beijing. Even Liu’s title defence is by no means a foregone conclusion after Cuban Dayron Robles bettered Liu’s world record last month.
China will, though, have its biggest ever Olympic team for Beijing with about 613 athletes, many of whom have a good chance of standing on the top step of the podium next month. Table tennis (four gold medals available), diving (eight), gymnastics (14), shooting (15),weightlifting (15), badminton (five), rowing (14) and taekwondo (eight) should provide several Chinese champions.
The United States Olympic Committee (USOC) analyses world championship results in Olympic sports and the data from the last two years suggest
China did not peak in Athens. “The top eight results for 2006 and 2007 show how strong the Chinese medal chances are as they won the 2006 gold medal count and had a solid
performance again in 2007,” Mr Steve Roush, the USOC’s sports performance chief, said by e-mail.
The USOC analysis of 2007 results gives the hosts 37 gold medals to the 47 of the US, while the total medals showing (87 to 100 for the US) point to Chinese strength in depth.
Accountancy firm PricewaterhouseCoopers has predicted the total medal counts for each country based on past performance,
economics and political planning for the last three Games.
Its 2008 report gives China a rise of 25 golds, silvers and bronzes for its home Olympics, putting it at top of the table with 88 compared to 87 for the United States, which is predicted to drop by 16 medals compared to Athens.
“The combination of the home country effect and the state support for sport... is expected to lead to a particularly significant boost to Chinese medal performance, allowing them to challenge the US for top position in the medal table,”read the report.
the Americans, who have ruled the roost since the collapse of the Soviet Union.
However, Chinese sporting officials, perhaps in an attemptto reduce the pressure on their athletes, have tried to dampen expectations. “Basically we are not yet a strong nation in sport, we must be practical and realistic. We’ve got only Liu Xiang for athletics and I don’t see much hope in swimming,” deputy sportsminister Cui Dalin said.
The pessimism professed by Mr Cui and his colleagues is an admission that the “119 project”, which aimed to boost China’s chances of winning a share of the gold medals awarded in athletics, swimming, canoeing, kayaking and sailing, has failed.
Certainly, beyond world champion 110-metre hurdler Liu and a clutch of women marathon runners, China’s track and field hopes are bleak and the secret battalion of Chinese worldbeating swimmers one American coach prophesied has not emerged. China failed to win a title at last year’s swimming world
championships in Melbourne and the retirement of Athens
women’s 100-metre breaststroke champion Luo Xuejuan has deprived them of their only genuine gold medal contender.
In athletics, Athens 10,000- metre champion Xing Huina will be absent because of a leg injury, while 2003 world bronze medallist Sun Yingjie’s return from a doping ban came too late for her to regain form for a shot at the 10,000 in Beijing. Even Liu’s title defence is by no means a foregone conclusion after Cuban Dayron Robles bettered Liu’s world record last month.
China will, though, have its biggest ever Olympic team for Beijing with about 613 athletes, many of whom have a good chance of standing on the top step of the podium next month. Table tennis (four gold medals available), diving (eight), gymnastics (14), shooting (15),weightlifting (15), badminton (five), rowing (14) and taekwondo (eight) should provide several Chinese champions.
The United States Olympic Committee (USOC) analyses world championship results in Olympic sports and the data from the last two years suggest
China did not peak in Athens. “The top eight results for 2006 and 2007 show how strong the Chinese medal chances are as they won the 2006 gold medal count and had a solid
performance again in 2007,” Mr Steve Roush, the USOC’s sports performance chief, said by e-mail.
The USOC analysis of 2007 results gives the hosts 37 gold medals to the 47 of the US, while the total medals showing (87 to 100 for the US) point to Chinese strength in depth.
Accountancy firm PricewaterhouseCoopers has predicted the total medal counts for each country based on past performance,
economics and political planning for the last three Games.
Its 2008 report gives China a rise of 25 golds, silvers and bronzes for its home Olympics, putting it at top of the table with 88 compared to 87 for the United States, which is predicted to drop by 16 medals compared to Athens.
“The combination of the home country effect and the state support for sport... is expected to lead to a particularly significant boost to Chinese medal performance, allowing them to challenge the US for top position in the medal table,”read the report.